What’s a ‘bounce rate’?

What’s a ‘bounce rate’? Understanding and knowing what to look for in your analytics can daunting. One ‘metric’ that can give us useful information is called the ‘bounce rate’. In Google Analytics, it’s given as a number or percent. If …

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Branding yourself

Branding yourself vs a business

Here’s an interesting 1 minute video to watch about the virtues of branding yourself vs branding a business (name). It plays into the social media question of whether you should build your ‘profile’ or your page. My opinion which aligns …

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community building

My Social Media isn’t Working!

What to do when your social media strategy isn’t working. Two conversations that I’ve this past week have revolved around this statement. There’s a frustration that occurs when you have a product or service and you put a lot of …

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